LUXURY TEQUILA WITH A HERITAGE.
For more than 70 years, our founder Don Julio González’s passion for tequila pushed him to improve on every aspect of the spirit — from the harvesting to the bottling — all to craft the world’s first luxury tequila.
Don Julio® Tequila is produced in the Highlands of Jalisco, where the microclimate and mineral-rich clay soil allow the blue agave plant to flourish. Each drop of Don Julio® Tequila is produced here and each bottle features our NOM number — our seal of authenticity — signifying where the tequila was made. Unlike many other distilleries, La Primavera only produces one ultra-premium tequila, Don Julio® Tequila. Each product is crafted with the same attention to detail and passion that Don Julio González embodied.