Made in the moment. Mixing mischief and pleasure with the world’s most celebrated gin. Twisting the rules and rejecting mediocrity.
Tanqueray is a brand of gin produced by Diageo and marketed worldwide. Although it originated in England, it is now produced in Scotland. It does not command a sizable market share in its native market, its largest market being North America, where it is the highest selling gin import, followed by southern Europe.
Tanqueray is a London dry gin; it is so called because of its distillation process, as well as originating in Bloomsbury, London. London dry gin is made by means of double distillation of grain. Botanicals are added during the second distillation. The recipe is a closely guarded trade secret, although it is known to contain four botanicals (juniper, coriander, angelica root and liquorice).
It is one of Diageo’s 16 “strategic brands” earmarked for prioritisation in promotion and distribution worldwide. It sells roughly two million 9-litre cases every year.